Portfolio

Practice project designing an event ticket for a fictional Cryptid Research Society experience. The ticket acts as both functional entry material and a branded collectible piece. The design extends the campaign’s visual identity into a compact format, focusing on clarity, hierarchy, and subtle thematic details that reinforce the mysterious investigative Read more

Practice design for an Instagram Story promoting a fictional Cryptid Research Society event. Focused on creating a fast, mobile-first layout that communicates information quickly and clearly. The story format emphasizes bold typography, simplified content, and visual continuity with the broader campaign to encourage viewer interaction and event awareness.

Practice project designing a social media post for a fictional Cryptid Research Society event. Created to adapt the campaign’s visual identity into a clean, scroll-stopping format for Instagram. The design prioritizes quick readability, strong visual hierarchy, and consistent branding while condensing key event details for fast engagement.

Practice project creating a large-format promotional poster for a fictional Cryptid Research Society event. Designed to be visually striking and attention-grabbing in public spaces. The composition emphasizes dramatic imagery, bold typography, and strong contrast to draw viewers in while reinforcing the campaign’s investigative, cryptid-themed aesthetic.

Practice design for a fictional event flyer as part of the Cryptid Research Society campaign. Created for informational distribution while maintaining the overall mysterious, archival-inspired visual identity. The layout balances detailed event information with stylized visual elements to keep the piece engaging while still easy to read and navigate.

Practice project designing a promotional banner for a fictional Cryptid Research Society event. The goal was to create an immediate sense of mystery and curiosity while clearly communicating key event information. The design focuses on strong hierarchy, atmospheric imagery, and bold typography to ensure readability at a distance while maintaining Read more

A custom dog sweatshirt designed for Pawsome, a fictional pet accessories brand created as a branding and packaging design exercise. For this piece, I focused on creating apparel that feels playful, approachable, and consistent with the brand’s identity. The design aims to appeal to pet owners looking for stylish and Read more

Packaging box concept created for Pawsome, a fictional pet accessories company developed as a personal branding project. The goal was to design packaging that feels fun, recognizable, and shelf-ready while maintaining a cohesive visual identity. This project allowed me to explore how branding extends beyond logos and into the customer Read more

Product tag designed for Pawsome, a fictional pet accessories brand created for portfolio practice. This piece focuses on applying brand elements to a small-format print item while maintaining readability and visual appeal. The tag was designed to complement the brand’s packaging and merchandise, creating a cohesive customer experience.

Exploring small-scale brand applications through this tag design for a personal portfolio project.